Task

Plan and execute a full-funnel digital campaign to promote A1 Academy – a program by A1 Makedonija designed to equip aspiring students with future-ready skills.
Our primary goal was to fill the group for the newest track: AI in Digital Marketing.

Tactics

We developed a cross-platform strategy aimed at positioning A1 Academy as the place for ambitious young minds ready to dive into the future of marketing.

The campaign combined:

• Designed social media posts that introduced the Academy, explained the benefits, and broke down what students could expect from the AI in Digital Marketing track
• Video testimonials from past participants that built trust and made the opportunity feel relatable and attainable
• Platform-specific content adapted for Instagram, Facebook, TikTok, and LinkedIn, reaching both the students directly and the broader educational community
• Targeted promotion on the most popular web portals for students, further boosting visibility and reinforcing credibility where students already spend time

The tone was encouraging, contemporary, and student-centered, highlighting growth potential without overpromising.

Results

The campaign successfully met its primary goal: The AI in Digital Marketing group at the A1 Academy was fully booked within the enrollment window.

See more of our projects here.