Task
Support the launch of the latest Philips Handstick by developing and managing an influencer activation aimed at showcasing the product’s benefits in real-life settings, while increasing visibility, engagement, and brand trust on Instagram.
Tactics
To create impact and relevance, we focused on quality over quantity, activating two carefully selected influencers with strong engagement and a relatable presence in the home & lifestyle niche.
Our work included:
- Influencer discovery & selection, ensuring alignment with Philipsโ values and audience
- Briefing and creative direction, tailored to balance brand guidelines with authentic content
- End-to-end content review and coordination, including feedback loops and approvals
- Campaign monitoring and communication, ensuring on-time publishing and consistent tone
The influencers produced a total of:
- 3 short-form videos (reels) showcasing the product in action
- 3 lifestyle photo posts, highlighting real-life use, aesthetics, and key features
The tone of the campaign was casual, functional, and visually aspirational, focusing on how the Philips Handstick fits seamlessly into daily routines.
Results
40.000+ comments
10.000+ new followers
Over 17 days of total watch time on the 3 videos
The influencer activation lived up to the expectations in visibility, engagement, and brand perception, and developed a positive sentiment and inquiries around the new product.
See more of our projects here.