Task:

Develop a concept and execute a one-month-long, organic, social media promo campaign aimed at increasing student enrollment in the Faculty of Mechanical Engineering in Skopje.

Tactics:

We used a holistic content creation approach, joining short-form video content and designed posts, to drive interest, motivate engagement, and focus attention on the faculty, during the enrollment season at all faculties.

Results:

On Facebook, the campaign gained a 612% increase in reach and a 56% boost in engagement, significantly expanding visibility. On Instagram, reach grew by 197%, with engagement increasing by 137%, further enhancing audience interaction. The campaign results are completely organic.

The content resonated with high school students, increased inquiries from prospective students, and ultimately, helped raise awareness and drive student enrollment, as well as achieve the expected results for the upcoming academic year.

See more of our projects here.