Task:

Develop a concept and execute a three-month-long, digital promo campaign aimed at increasing participation for MHRA’s annual event, the 16th International MHRA Conference.

Tactics:

We utilized a targeted content strategy across LinkedIn, Instagram, Facebook, and e-mail marketing, developing visually engaging content to spark interest and encourage engagement. Each platform was leveraged for its strengths – LinkedIn for professional outreach, Instagram for visual storytelling, and Facebook for building a community around the event.

Results:

On LinkedIn, the MHRA conference campaign achieved a 132% increase in reach and a 900% boost in engagement, significantly increasing visibility among industry professionals. Instagram saw a 594% rise in profile visits and 100% more content interactions, while Facebook gained a 141% increase in reach and 369% more followers. 

The expected results in the number of tickets sold were reached and outdone.

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