Task:
Create and implement a one-month digital promo campaign with the goal of driving sign-ups for Sensumโs NLP Practitioner Program.
Tactics:
To connect with a wide and emotionally diverse audience, we crafted a content-focused, digital promo campaign grounded in emotional storytelling, real-life scenarios, and expert positioning.
The campaign was structured around a holistic content approach, combining:
- Carefully designed posts and photographs promoting various benefits of the program
- Live webinar promoting segments of the NLP program
- Quotes, carousels, and subtle testimonials to build credibility and relatability
- Soft CTAs to encourage interest rather than pressure commitment
The content resonated deeply with working professionals, team leaders, and individuals looking for personal clarity. Each piece of content gave a moment of reflection, discomfort, or desire for change – the exact moments in which NLP becomes most relevant.
Results:
The campaign delivered strong growth across key performance indicators:
- 948% increase in page reach
- 894% increase in video views
- 1200% increase in page follows
With paid advertising of less than 100โฌ. Most importantly, our key goal was achieved โ we helped increase direct messages and inquiries, and by that, fill up the 14th NLP Practitioner group!
See more of our projects here.