Task

At Skopje Whiskey Fest, where dozens of international brands compete for attention, The Irishman needed a presentation that reflected its refined Irish heritage and stood out through elegance and authenticity. The goal was to design a display that captures the craftsmanship of the whiskey while creating an inviting atmosphere for tasting and engagement.

Tactics

We developed a complete concept for The Irishman stand, focusing on premium aesthetics and sensory experience. Every design choice – from the warm color palette and lighting to the natural textures and plant decor – was guided by the brand’s tone of understated luxury.

Our team managed the full setup and arrangement of the display area, ensuring seamless integration of branded materials, product placement, and visual storytelling. The booth showcased the whiskey’s distinct character through a balanced composition, meticulous detail, and ambient lighting that drew visitors in.

Results

The Irishman stand became one of the most visually captivating spots at Skopje Whiskey Fest, perfectly aligning brand perception with the quality of the product. Visitors were immersed in a space that reflected sophistication and warmth – a true celebration of Irish whiskey craftsmanship.

See more of our projects here.