Task:

Ongoing content creation for social media, community management, influencer & content creator activations, and BTL promo organization for the Home Living line of Philips products by Versuni.

Tactics:

For 7+ years, we have been successfully combining a multi-channel approach using Facebook, Instagram, and dedicated landing pages for presenting product highlights, features, and technologies, user tips, and lifestyle visuals to emphasize the value of Philips Home Living products. 

Community management involves engaging directly with customers across social media platforms, responding to inquiries, driving sales, problem-solving, and fostering brand loyalty. 

Results:

Although we are unable to disclose specific numerical results due to confidentiality, we can confirm that for more than 7+ years this approach has effectively resonated with the target audience, driving continuous sales in the Macedonian, Albanian, and the market in Kosovo.

See more of our projects here.