Task

Following our successful spring influencer campaign, we were again tasked to support the market presence of the Philips Handstick 8000 series through a strategic influencer activation. The goal was to showcase the product’s versatility across different living environments, increasing brand sentiment and driving engagement on Instagram through authentic, real-world application.

Tactics

To achieve a broad yet relatable reach, we shifted from a niche focus to a “Lifestyle Multi-Angle” strategy. We activated 5 prominent influencers, each representing a distinct pillar of the modern Macedonian lifestyle:

• The Culinary Artist (NataliCooking): Focused on the “messy” side of creativity. We positioned the product as the essential partner for food creators who need a quick, powerful cleanup after intensive recipe testing.
• The Home & Style Expert (Sandra Malet): Centered on aesthetic maintenance. Her role was to show how the product fits into a curated, high-end home environment where design and cleanliness are equally important.
• The Wellness & Nutrition Advocate (MarijaMarijaMarija): Focused on the “Healthy Home” concept. We highlighted how the product’s filtration and efficiency contribute to a clean, holistic living space for health-conscious individuals.
• The Modern Family/Lifestyle Creator (Flora Shabani): Showcased the product in the context of everyday family dynamics—balancing a busy social life and home duties with ease and speed.
• The Urban Lifestyle & Beauty Influencer (Simone Kalica): Targeted the young, professional demographic. The focus was on “smart living”—how a high-tech tool simplifies the routine of a trend-conscious, active individual.

Results

The multi-lifestyle approach successfully expanded the brand’s reach beyond traditional “home” enthusiasts:

• 120,000+ Total Reach across all lifestyle segments.
• 4000+ Total Engagements (Likes, Comments, Shares, and Saves)
• 300+ new followers and 210% page visits increase throughout the campaign

By showcasing the product through five different lenses, we demonstrated that whether you manage a household of four or a studio for one, Philips remains the premium choice for a modern home.

See more of our projects here.