Task

Develop and produce four brand video assets as part of JWX’s brand launch. The goal was to create high-quality, appealing video content that clearly communicates the new brand narrative and communication approach.

Tactics

We managed the full video production process end-to-end, working closely with the JWX team to ensure alignment with brand direction, messaging, and use cases.

Our work included:

• Pre-production planning and organization, including concept development and adaptation, structure, and coordination across teams and locations
• On-location production in Eindhoven, capturing the core segments and brand-led footage
• Integrating additional footage provided by a New York production team to support a global brand perspective
• Full post-production, combining materials into four cohesive video assets optimized for website use and broader communication needs

Results

The final video assets became a key part of JWX’s rebranding, supporting the refreshed website and reinforcing the unified brand story.

By combining carefully planned production, international footage, and clear narrative structure, the videos deliver consistency across markets while maintaining flexibility for different audiences and channels. The result is a set of polished, scalable brand assets designed to support JWX’s communication and growth moving forward.

See more of our projects here.