September is a great time for a fresh start!
Whether youโve been working on your brand for a few months or years, we understand how easy it can be to run out of inspiration, feel stuck, or just need a change. Thatโs why weโre dedicating this email to an autumn refresher!
Read on for some autumn communication refresher tips on how you can improve your brandโs communication and make your work even more fun.
New people โ fresh perspectives.
Try talking to people who havenโt been in contact with your brand before. It doesnโt even have to be in a formal setting like an official focus group; it can be a casual, relaxed conversation (or even an online survey). Itโs important to talk to someone who hasnโt had any contact with your brand before, can speak objectively, sees the brand with โfreshโ eyes, and can reveal things you donโt even notice (whether theyโre positive or negative).
Be open to feedback; don’t explain why things are the way they are right now. Just listen and then choose which of the directions and suggestions you will react to.
Dive into analytics.
Even though you probably already do monthly or weekly reports, we know how difficult it can be to regularly find the space and time to analyze them in detail.
If you currently feel like you have no direction, the content you are posting is boring, and there are no interactions, the easiest way to get information about what is working and what is not is to go back to the analytics and numbers of your communication so far.
Analyze what had the greatest reach, what had the best reactions, what went unnoticedโฆ Try to recreate the good results and improve the bad ones. The answer to great communication is often closer than you think ๐
Try a trend.
Whether your focus is on LinkedIn, Insta-Reels, or TikTok, there are already so many trends that itโs easy to find one thatโs right for every type of company and platform.
If youโre currently lacking inspiration, try building on a current trend โ it doesnโt take much time to come up with, and itโs usually pretty easy to implement. The results of the trend (if you โcatchโ it in time) will give you a little more motivation to come up with the next steps.
Hire a content creator.
But not just the one with the most followers. Analyze their way of communicating, audience reactions, long-term consistencyโฆ
Once youโve found the right ones, share your brand story with them and let them tell it in their own way. Chances are, theyโll discover a new perspective that might inspire you for new content too.
Test.
Try telling the same message in different content formats โ blog post, reel, carousel, photoโฆ Share them all and follow the one that best suits your audience.
Try different communication channels โ if youโve been exclusively on Instagram for years, try creating a TikTok video or organizing a live eventโฆ New channels always bring the opportunity for a new, previously undiscovered audience.
Good luck ๐
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