Task:

Help Challenger promote corporate responsibility and sustainable practices by engaging and educating target audiences on social media through a comprehensive content creation and community management campaign.

Tactics:

We started by building a new website that clearly communicated Challenger’s offering and benefits for companies.

Our social media strategy focused on the Challenger LinkedIn Page as the primary professional platform, where our target audience is most likely to engage with relevant content. By leveraging various post formats – such as articles, polls, documents, and photos – we effectively showcased ongoing partnerships, client success stories, and notable achievements. Additionally, we aimed to inspire and educate business professionals on the importance of engaging employees in reducing CO2 emissions and adopting sustainable practices.

Results:

Challenger got a brand new website to showcase their amazing product, case studies, and achieved results.
Using exclusively organic content, we achieved an average post engagement rate of 8.6% and recorded an 18% annual account growth rate.

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