Task:

Redesign Kameleon Solution’s website. The objective was to modernize the site while preserving the professionalism and reliability associated with the Kameleon brand, reflecting its position as a leading Salesforce partner in Serbia, and ensuring a user-friendly experience.

Analysis:

We began by thoroughly analyzing Kameleon’s existing website to identify areas for improvement. This included reviewing site architecture, design elements, content strategy, and user navigation. To ensure alignment with global standards, we also studied the Salesforce website, which is renowned for its clean design, intuitive navigation, and brand consistency. Key takeaways from Salesforce included its dynamic use of white space, compelling visuals, and clear calls to action.

Solution:

Our approach blended the strengths of Kameleon’s identity with the design principles of Salesforce. The new concept focused on:

• Modern Design: A clean, professional layout with strategic use of white space and Salesforce’s signature color palette to create a visual connection between the two brands.
• Enhanced User Experience: Simplified navigation and an intuitive site map to make information easily accessible.
• Dynamic Features: Interactive elements like a services carousel, client testimonials, and a “Contact Us” form are prominently displayed to encourage engagement.
• Mobile-First Approach: Ensuring the design is fully responsive for seamless performance across devices.

Implementation:

The redesign process included:

• Prototyping to ensure the layout and navigation met audience expectations.
• Integration of SEO best practices to improve visibility in search engines.
• Collaboration with Kameleon’s team to maintain brand authenticity.

See the new Kameleon Solutions website here.

Check out more of our projects here.