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MIR – TvinTek – Digital Promo Campaign

ClientFoundation for Management and Industrial ResearchYear2025Case StudyTvinTek Conferences Digital Promo CampaignShare

Task

Promote two key events TvinTek Conference and TvinTek Talk for Foundation for Management and Industrial Research. Our goal was to raise awareness and drive attendance to the two events in the time span of 1 month.

Tactics

Partnering with Omnicreative, who led the visual identity and design direction, our team was responsible for the full communications strategy and execution across digital and media channels.

Our work included:

  • Content writing and platform management for Facebook and LinkedIn
  • Meta advertising, with a focus on precise audience targeting and campaign optimization to drive reach, views, and link engagement
  • PR development, including writing and publishing press releases and event features across leading local web portals
  • Influencer activation, managing everything from selection and proposals to briefing and coordination

Omnicreative completely handled the visual production – from logo creation and conference branding to designing all social media posts, creating a strong, consistent visual identity across platforms.

Results

The campaign contributed to outstanding visibility and audience growth across all communication channels, directly supporting the success and turnout of both events.

On Facebook, we achieved:

  • 80.7% growth in reach
  • 107% increase in video views
  • 361% increase in content interactions
  • 31% increase in link clicks

On LinkedIn, the campaign drove:

  • 82% growth in impressions
  • 120% increase in comments, signaling higher engagement and conversation among professional audiences

PR placements on leading Macedonian news portals supported broad visibility and institutional relevance.

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