Task
Develop a concept and implement a digital-only campaign, promoting the second episode of the podcast “Telo i zdravje” developed by UNFPA North Macedonia and the Macedonian Association of Gynecologists and Obstetricians (MAGO). The goal was to increase visibility and engagement among young and hard-to-reach audiences and spark conversation on the topic of World Population Day.
Tactics
In less than one month, we developed and implemented a focused, performance-driven campaign centered around MAGOโs Instagram page as the main communication hub, and short-form content from “Telo i zdravje” as the main motivator to view the video on YouTube.
Our work included:
- Crafting platform-specific copy to support the pre-developed Reels
- Managing and optimizing a Meta advertising campaign, combining awareness and engagement objectives to reach a wider but still relevant audience
- Ensuring the campaign respected all sensitivity and compliance standards related to health communication and international organizations
Results
The campaign delivered a measurable impact in under 30 days.
MAGOโs Instagram page received over 1.600 interactions, with average video views reaching 50.000, which was a clear indicator of strong content resonance. The page also experienced a 2.5% increase in followers, showing steady audience growth in a highly specific, health-focused niche.
See more of our projects here.