Every company wants to be known as a great place to work.
They invest in employer branding campaigns, polished career pages, recruitment videos, and carefully crafted social media content. Yet somehow, many of these brands still look and sound exactly the same.
Why?
Because most companies are focused on building an employer brand, while forgetting the people who actually give that brand a voice.
This was the central message of Bojana Zavkova’s presentation, “From Employer to Employee Branding: Why Your Brand Is Boring and Your People Aren’t,” delivered at DisruptHR Skopje 4.0, one of the region’s leading events dedicated to challenging conventional thinking about the future of work.
Watch Bojana Zavkova’s full DisruptHR Skopje presentation on Vimeo:
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