Task
Develop and coordinate an influencer activation for Hellenic Duty Free at the Evzoni border crossing, in collaboration with Aleph Digital Greece.
The goal was to raise awareness of the Hellenic Duty Free shopping experience among travelers from North Macedonia, Serbia and Greece, and promote its major summer prize campaign through authentic, creator-led content.
Approach
We selected three Macedonian content creators whose profiles, audiences and content styles aligned with the campaign:
- @krzheska
- @hristina_pan
- @sandra_kirkov
Each creator travelled to the Hellenic Duty Free store at the Evzoni border crossing to experience the location and produce original video content for their social media profiles.
To ensure the content communicated the campaign clearly while remaining authentic to each creator, we coordinated the activation and provided detailed creative and production guidance.
Our work included:
- Influencer research and selection
- Communication and coordination with the creators
- Organization of the visits to Hellenic Duty Free
- Development of individual content briefs
- Communication of the prize campaign’s key messages and participation process
- Review and coordination of the produced content
- Management of publishing schedules and campaign deliverables
- Coordination with Aleph Greece throughout the activation
The creators documented the customer journey – from arriving at the Evzoni border crossing and entering the store to exploring different product categories, brands and special offers.
Their content also introduced the summer prize campaign and explained how customers could participate after shopping, presenting the promotion in a clear and engaging way.
Results
The activation brought the Hellenic Duty Free shopping experience directly to relevant audiences through three trusted local creators.
By presenting the store through personal visits and authentic video content, the campaign increased visibility for the location and its summer prize promotion.
The collaboration combined influencer storytelling, practical campaign information and product discovery, positioning Hellenic Duty Free as an essential stop for travelers crossing the Evzoni boarder. See all campaign videos here.
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